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Promoting YouTube Video Content in a Noisy Multimedia Environment
With more than two billion videos being watched on YouTube every day, it seems natural to think that someone should find your video content. Data released this month by Comscore shows that 34.7...
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Did an Elephantine Crisis Hurt the GoDaddy Brand? Yes, no and maybe so…
By now, we’ve all seen the video of Bob Parsons, the outspoken CEO of domain registrar and hosting company, GoDaddy.com, speak out about his recent vacation to Zimbabwe in which he hunted and killed an...
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Four PR Lessons from Disney Movies
by Lindsay Buchanan, Associate Early on in childhood, Disney taught us many life lessons. We learned that a dream is a wish your heart makes and that sometimes you’ve just gotta say “Hakuna Matata.”...
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Bellyaching, Bad Writing and Bland Ideas are…
…the three things we don’t do and the reason you’ll like working with us.
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15 Pearls of Wisdom from David Ogilvy, the Godfather of #Advertising
A re-post from Hubspot. Fifty year old advice that still seems fresh today. Worth a few minutes to page through and consider. One our favorites: “On the average, five times as many people read the...
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“PR Is Dead,” and Other Lessons from PRSA iCon
by Lindsay Buchanan, Associate Last weekend’s 2013 Public Relations Society of America (PRSA) International Conference in Philadelphia was full of lessons and forecasts from the industry’s greatest...
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Lessons Learned from the Gaia Gals
I vividly remember the rainy day that I locked myself away in my college campus library, determined to find an internship for the summer. Although initially I was looking for any internship that would...
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